LLM usage will largely replace traditional search, and that's stage one. To be specific, search will be consumed by the LLMs, it'll be merely an aspect of what they do for the user, and that'll include handling the more intricate details of the search, refining the search, understanding the results of search, etc. The age of the typical user handling any of that is about to end. Search will more be a feature of Gemini in the not very distant future, rather than Gemini being bolted onto/into search.

Fuller integration into the user's life will bring ever more ad opportunities (and it doesn't matter if the HN base hates that notion, it's going to happen regardless). That'll happen over the next decade gradually.

Shopping, home management, tasks (taxes, accounting, lifestyle, reminders, homework, work work, 800 other things), travel (obvious), advice & general conversation (already there), search (being consumed now), gaming (next 3-5 years to start), full at-work integration (gradual spread across all industries, with more narrow expertise), digital world building (10-15+ years out for mass user adoption). And on the list goes. It's pretty much anything the user can or does touch in life.

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operatingthetan 6 hours ago | parent | next [-]

> To be specific, search will be consumed by the LLMs, it'll be merely an aspect of what they do for the user, and that'll include handling the more intricate details of the search, refining the search, understanding the results of search, etc. The age of the typical user handling any of that is about to end.

We already have the tech for that, why hasn't it happened? People are revolted by the AI results in Google. AI isn't going to make people use their computers more. It's not opening up a new consumer market. This is just making each search infinitely more expensive.

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eisa01 5 hours ago | parent | next [-]

I find searching chatgpt.com and asking for sources, then visiting them, works much better than Google to find niche topics

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Marazan 5 hours ago | parent [-]

Every year I ask the latest version of Chat GPT a basic facts question about rugby results. It almost always gets it wrong - even when it does web search and cites sources. Wrong scores, hallucinated matches, wrong locations - just gob smacking amounts of wrongness.

The latest "Thinking" version gets it reliably right but spent about 3 minutes coming up with the answer that 10 seconds of googling answers.

So I don't believe we are currently in a situation where LLMs are an effective replacement for search engines.

	▲	greenchair 2 hours ago \| parent [-]
		yep google ai results are old too.

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satvikpendem 6 hours ago | parent | prev [-]

Who is revolted? I use the AI Google results every day when asking for specific questions, I rarely visit the webpages before anymore. Also Google already injects ads into conversations in the form of Google Shopping affiliate links.

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ProfessorLayton 5 hours ago | parent [-]

>I rarely visit the webpages before anymore.

And what do you think this'll do for future LLM models that need to train on new content if web page traffic collapses?

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satvikpendem 5 hours ago | parent [-]

I understand the concern but it's frankly not my problem as a user, that is for the authors and corporations to figure out. No one would (or should) blame car buyers for putting horse and buggies out of business, they're merely participating in the market as a consumer not the producer.

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MadxX79 4 hours ago | parent [-]

They won't figure it out. It's the tragedy of the commons.

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satvikpendem 4 hours ago | parent [-]

Then that is how it will be, it's a self correcting problem in that if they don't figure it out, their models won't continue improving.

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esafak an hour ago | parent [-]

And web sites will collapse along with them. What do you think the 'corrected' state will look like? If you use the web it is your problem.

	▲	satvikpendem an hour ago \| parent [-]
		More people going into insular communities like discord or creating micro sites. Like I said it's a self correcting problem, either it is fixed or it's not. It's not my problem.

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satvikpendem 6 hours ago | parent | prev | next [-]

You see it already with how many people use LLMs for everything these days. Google Gemini can also integrate with your other Google apps to personalize further, and Gemini already has product placement ads.

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cmiles8 6 hours ago | parent | prev | next [-]

Google is already dumping LLMs into search and it works well and is free.

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sylos 6 hours ago | parent | next [-]

It doesn't work well. The searches are wrong and uninformative much of the time.

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satvikpendem 6 hours ago | parent [-]

Any examples of bad ones? I find them perfectly fine for my queries.

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vesrah 5 hours ago | parent [-]

Search for anything mechanically car related and the results are terrible or wrong.

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satvikpendem 5 hours ago | parent [-]

Do you have a concrete example I can reproduce? I searched for things like how to change the filter of X make and model and it seems correct, not sure if that's what you meant.

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staticman2 4 hours ago | parent [-]

I'm not the person you replied to but I'm wondering which Google AI product you are referring to that you use for search which is so excellent that you need someone to find for you an example of it failing?

I think Google has several ai products with search features?

Which one in your experience "seems correct"?

I'm fascinated because I've never found any LLM to be particularly error free at search.

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satvikpendem 4 hours ago | parent [-]

Google.com with the AI overview or whatever they call it now. It seems to source web page information for grounding so it's reasonably correct and doesn't hallucinate recently at least.

	▲	staticman2 13 minutes ago \| parent [-]
		I played around with it and its better than it used to be but if you ask it something like "Whats the name of the third book in the peripheral trilogy going to be" it just regurgitates some dumb reddit comment by someone who seems to be making things up. There's no actual title that has been announced and the reddit post was not a reasonable bit of speculation. The problem with these LLMs is they rarely say "the search results were not credible no response can be provided."

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mrhottakes 4 hours ago | parent | prev [-]

It works very poorly

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5 hours ago | parent | prev [-]

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