The lawsuit risk isn't huge. First, most people probably wouldn't be able to discover this has been done. Second, most people wouldn't be able to afford to sue, and the company can just settle with those who can.

I'm also not sure that the risk of brand damage is that compelling. A whole lot of companies misbehave and don't suffer enough to stop their behavior because of it.

genAI companies particularly. Overall, the things they have already said and done strongly indicate to me that they are not trustworthy. That's the main source of my doubt. Why would I expect them to be any different tomorrow than they were yesterday?