Funny how the biggest, most profitable software companies emphasize code quality.

Have you seen Facebook's code quality? Have you seen any-big Chinese corpo code? There are a lot of very profitable businesses in the world with endless amount of tech debt. But tech debt is not necessarily a big deal in most scenarios. Obviously I'm not talking about mission critical software, but for general consumer/business software, it's fine. The hard part is understanding where you can cut the costs / add debt, and that comes from requirement gathering.