I saw hints of this ~20 years ago. I was working on software for a consumer device. For manufacturing it, we chose Foxconn. One non-negotiable point from their end was that they had to write some of the software on the device. They didn't care which part or how small.

The device had a physical keyboard with a micocontroller that managed it and they ended up writing the code that ran on that micro as it was largely independent of the code we were writing, and easy for us to test. The first versions were not great, but they got better quickly.

As we talked amongst ourselves about why they were so emphatic about this, it became clear to us that they were taking a long term view of the importance of moving into the intellectual property side of things. Dustin points out that, in some areas, they are there.