This is just one example, but I think worth sharing:

I've been running a new solution in beta for a while and am about to go commercial (Germany). In my solution, it's essential to keep personal data safe and ensuring the customer it's not shared with anybody else.

I used Azure and AWS in the past, but stopped. Using only German data centers & services is a selling point for my customers and builds additional trust. Aside the initial effort, I don't see any big technological disadvantages for my use-case and actually pay less now for operating everything.