Reaction-baiting (or -bating depending on your perspective) really has ruined most discourse. There a direct line to advertising and social media.

This is so true. There is a person popular on social media for debunking health and nutrition misinformation and "wellness influencer" BS, Dr. Jessica Knurick. I think her content is great, but even she has talked about how in order for the algorithms to pick up her content, she usually highlights something idiotic that some wellness influencer or RFK Jr. is saying to debunk it (always with citations!) She's said how if she just put forward good, evidence-based health and nutrition content that she wouldn't have near the audience or exposure she does as when she highlights how some ignoramus thinks niacin fortification in grains is bad because they can't pronounce it.