The title is completely opposite to the content of the article.

Who's falling behind? What does falling behind even mean if the OP doesn't care about numbers and really doesn't want to play the social media game?

Social media as it existed is gone, because people got tired of it, just as they got tired of geocities and myspace before that.

The new iteration is really bad, and there's a good chance people will get tired of it just as quickly as they got over the older ones.

Meanwhile, let's try to ignore stupid people doing stupid things with AI as much as we can.

The title is sarcasm.