Title is annoying and the article doesn't bear it out. This is not "reverse" game theory. It's just game theory and incentives: something you'd learn in any course of study of economics.

But yes, if you change incentives, you can change behavior. And if you can find a way to create and enforce incentives that push toward an outcome you want, then you get more of that outcome. This is a good lesson to remind people of: incentives matter. So often---especially in discussion of public policy---we see conflation of stated desires with incentives, and of incentives with "cash paid to someone". The former is fallacy, and the latter myopic.