I get the scepticism but IMO the reaction at the time was rough and I partially get why.

System1 is a search syndication company. Their business is contextual ads on search results - no PII, no tracking profiles, no behavioural targeting. It's functionally the same model as DuckDuckGo. If I'd sold to DDG, I don't think anyone would've batted an eyelid.

I get it, the timing (privacy browser sold to company with "ad" in its description) looked terrible in a headline and I take responsibility for not communicating it better at the time, which I feel like wouldn't have led to such a massive furor.