The whole company appears to be a giant pile of burning cash at this point and I can only imagine that this wasn’t exactly helping that situation.

Was it fun while it lasted? Sorta, but it got old pretty quick.

Is this a business? Hell no.

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zombot 3 days ago | parent | next [-]

It's a business for all the spin doctors who make money with creative marketing to keep the hype going. Everyone with the ability to sell hot air has an opportunity to get rich right now.

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anonym00se1 3 days ago | parent | prev [-]

Just wait until Sir Jony Ive's unapologetically AI hardware products that cost too much, do too little, and also flop.

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ares623 3 days ago | parent | next [-]

Whatever happened to that one? I suspect they made the video and announcement for the PR and didn't actually have a plan. Then the Friend AI and Meta glasses thing came out and I suspect Sir Ive is having some serious second thoughts in putting his brand onto anything like that.

It seems no one wants a dedicated AI hardware product. Because the smartphone exists.

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prepend 2 days ago | parent | prev | next [-]

Their video about “one day we’ll do something cool, totally, trust us” was so weird. Just in the philosophy if hype over substance in that it puts them in the group of bullshit companies vs the just do stuff and tell you about it when it’s ready.

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cmiles8 3 days ago | parent | prev [-]

One would have to think he’s having second thoughts. Attaching himself to a sinking ship would torpedo his legacy.

	▲	danpalmer 3 days ago \| parent \| next [-]
		I doubt that comes into it. Ive wants to design what he wants to design, whether people like that universally or not is clearly not a concern to him. Everyone hated the MacBook keyboards for years, the lack of ports, the iPhone not getting USB-C until a decade late, whatever the Magic Mouse is, etc. Ive is just ungrounded from what people want, 20% of the time he knows better and changes the industry, 80% of the time it just annoys people.
	▲	tim333 2 days ago \| parent \| prev [-]
		He probably gets to be a billionaire if OpenAI floats which would be nice.