He went through the Apple Icon -> "About This Mac" -> "More Info" -> Coverage Expired Details Button -> Clicked the Get Support button and ended up in an infinite loop of questions on the Apple website if I recall correctly.

Not great support on Apples side there.

That's not the point where you give up. That's the point where you call or e-mail the company to talk to a human.

Hence my comment about defeatism. Sometimes you have to push a little bit before giving up and crying for the government to come help you. Big companies aren't unbending stone statues.