Spot on! I've never thought about the Associated Press as a launderer of PR stunts, but here we are: https://www.nytimes.com/athletic/7154143/2026/03/28/f1-kitka...

“We’ve always encouraged people to have a break with KITKAT — but it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate,” a KitKat spokesperson said in a statement. “Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes. With more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend.”