I found it quite entertaining (as well as deeply disturbing) to picture Zuckerberg & the other social media kingpins as a modern subtype of druglords rather than "traditional" software billionaires. It's just that they deal in modulating and manipulating the dopaminergic system with code rather than chemicals. And what's worse, they give you the drug for free, and then try to sell you to the highest bidder while you're "under the influence".

I mean, it can't be that hard to imagine them, with their never-before-seen fortunes, extensive real estate portfolios and their extravagant lifestyles, in the roles of modern day Pablo Escobars and the like. Addiction is extremely profitable.