An amusing question. Episodes are much longer and most shows only have one or a few seasons. I don't get the sense that streaming services optimize for difficulty to walk away and do something else any more or less than a good book does.

Maybe autoplay and immediately popping up a grid of recommendations should both be legally forbidden as tactics that blatantly prey on a well established psychological vulnerability. I'd likely support such legislation provided that it could be structured in such a way as to avoid scope creep and thus erosion of personal liberties.

In short I think Netflix is closer to a bag of Lays and modern social media closer to the cigarette industry of yore.