There are two views, non-technical and technical.

For non-technical, the current meteoric rise of AI is due to the fact that AI is generally synonymous to "it can talk". It has never _really_ spoken to the wider audience that the image recognition, or various filters, or whatever classifiers they could have stumbled upon are AI as well. What we have, now, is AI in the truest sense. And executives are primarily non-technical.

As for the technical people, we know how it works, we know how it doesn't work, and we're not particularly amused.