I suspect the next big marketing gimmick is this supposed leak about capybara. I suspect the leak is intentional and meant to influence their expected IPO.

I think the big reveal is going to be that frontier models are no better than the open source models that you could feasibly run on retail hardware however they have a highly complex harness behind the API where the magic is.

I think we're talking about two very different things. I don't think that Anthropic's anthropomorphizing is a marketing gimmick. It would be less concerning if it was.