Fundamentally, I think you are driving at a legitimate complaint and it should be a concern with Apple products.

The direct answer, though, is largely one of execution. Microsoft isn't just pushing this heavily. They are doing so poorly.

Mac doesn't require an Apple ID to use. iPhone only needs one for installing apps, and my only complaint is it's the strictest auth check on the entire phone besides disabling the account. Shouldn't need to input the Apple ID password just to install a free app, shouldn't even ask for passcode.