Drop that down to 5k, and make it useful.

Give every iPhone family a in house Siri that will deal with canceling services and pursuing refunds.

Your customer screw up results in your site getting an agent drive DDOS on its CS department till you give in.

Siri: "Hey User, here's your daily update, I see you haven't been to the gym, would you like me to harass their customer service department till they let you out of their onerous contract?"