Some people at Apple see it. That’s why they added matmul to M5 GPU and keep mentioning LMStudio in their marketing.

Their rule of only releasing major software updates once a year in June is holding them back IMO. Their local LLM apis were dated before macOS/iOS 26 was even released. Just because something worked 20 years ago doesn’t mean it works today, but I’m sure it’s hard to argue against a historically successful strategy internally.