Completely agree with this. I watch many commercials on television targeting elderly folks and I just cringe. They seem to be doing everything they can to separate the viewer from their money for a dubious product or service.

“There’s a sucker born every minute, and we’re gonna take ‘em for all they got” - Harry Wormwood in Matilda

At least in the book/movie(s) Harry Wormwood faces consequences. The enablement top down is the problem. The system is rotten and no one faces any real consequence only a slap on the wrist at a fraction of revenue many years later.

Watching over shoulders as elderly people watch YouTube with ads and engage with clips of deepfake celebrities selling fraudulent nonsense is both enlightening and painful.