Ha — the guy is hyper. But I'll give him this: he introduces my kid to garbage trucks, excavators, fire trucks. I'm not physically taking my toddler to see all of those all the time

My issue is with YouTube's UX. I watch an episode with my son, we're singing along, he's excited about putting out the fire. Episode ends. Even with autoplay off, the next recommended videos show up — and of course he wants to watch the next one.

So I block Blippi. Except Blippi's main channel cross-posts into Moonbug, which cross-posts into hundreds of other channels. It's like trying to kill a hydra. Here's what gets me: YouTube already does content fingerprinting for DRM enforcement in the music industry.

The technology to let me block Blippi across every channel — and turn it back on when I want to exists. They just haven't built it for parents. My point that we can build systems designed for children if we had the intent