Well that sucks, but maybe tolerable for a cheap TV if you only have to do it once.

Do they tell you this up front? When you buy it? I once returned a small bluetooth speaker, because it would not just let me connect to it. It wanted me to download an app, create an account, sign in and then accept a metric ton of crap about how they would collect all kinds of data about (in this case my mom's consumption of content that would be streamed to the speaker).

It was a damn portable bluetooth speaker. Well it was returned within an hour and the competitor was bought online.

At least, the store accepted it - I would have instantly send this as a case to the consumer protection agency, if they hadn't, though. Because they never even hinted (neither on the packaging, nor in the store) towards the necessity of the app and crap.