> Obviously, the average consumer has no idea what that sentence means, and Apple hasn’t figured out how to make them care.

the article also does nothing to show how or why consumers should care.

> Gartner projects GenAI smartphone spending will reach $393 billion in 2026, up 32% from $298 billion in 2025.

is this because consumers are interested in "GenAI" smartphones, or because every smartphone manufacturer has decided to tack "AI" onto every piece of their branding and there's just no way around it?

Good point there, I totally forgot to think why anyone should care about local models. It's something I've been wishing for while trying to build local first apps and I didn't think why my customers would care in the first place.