A/B testing is very, very different to handing over control of your content to a reward function that optimizes for time spent over any other criteria.

We had 10 years+ plus of having products like Facebook, Twitter, YouTube, hell even LinkedIn with a basic content model of "you build your own graph of people who you pull content from" and their job was to show it to you and puts ads in there to fund the whole enterprise. If I decided to follow harmful content? That was a pact between me and the content creator, and YouTube was nothing more than a pipe the content flowed through. They were able to build multi-billion dollar businesses off of this. That's really important, this was enormously profitable. But then the problem happened that people's graphs weren't interesting enough, and sometimes they'd go on the thing and there were no new posts from people they followed, and this was leaving money on the table. So they took care of that problem by handing over control of the feed to the reward function.

More accurately, especially for Meta products: they completely took control away from you. You didn't even have the option to retain the old, chronological social graph feed anymore. And it was ludicrously profitable. So now the laws of capitalism dictate that everyone else has to follow suit. I now have extensions on my browser for Instagram and YouTube to disable content from anything I don't follow - because I still find these apps useful for that one original purpose they had when they blew up and became mainstream. Why are these browser extensions? Why can't I choose to not see this stuff in their apps? That's the major regulation hole that led to this lawsuit, imo.

It's the same thing you see with people blaming smartphones for brainrot. We've had 15 to 20 years of smartphones with more or less the same capabilities as they have today and for the vast majority of that time my phone didn't make books less interesting or make me struggle to do chores or manage my time. For a full decade or more I saw my phone as a net positive in my life, was proud to work for Twitter and generally saw technology like the Louis CK bit about the miracle of using a smartphone connected to WiFI on an airplane. But in the last five years or so, things have noticeably and increasingly gone to shit. Brainrot is a thing. All my real life friends who are the opposite of terminally online or technical are talking about it. I don't use TikTok but it seems like that is absolutely annihilating attention spans. The topic of conversation over drinks is how we've collectively self-diagnosed with ADHD and struggle with all kinds of executive function.. but also are old enough to remember a time when none of this existed. Complete normies are reading Dopamine Nation and listening to Andrew Huberman trying to free themselves.

I don't know what the exact solution is, but there's at least a simpler time we can point to when we all had smartphones and we were all connected via platforms and we all posted and consumed stupid pictures of each other and it wasn't.... _this_.

Great point RE the self-learning algorithms. That's what I intended originally, but didn't communicate clearly.

regarding brain rot, short form content is absolutely going to be the root physical cause - people could tolerate smartphones prior to the inception of short form content. on a cultural level, this level of destruction could be compared to the effects of a coordinated and targeted attack from enemy nation states - if not for the fact that we did this to ourselves in the name of profit. one can only hope that the old guard wakes up to systematically handle this issue that we have no familiarity with, otherwise our system will buckle under the pressure of 10-20 years worth of nonfunctional humans. i do find a technocratic dystopia far more likely, considering the aforementioned mentally castrated opposition ... hows a generation of kids going to win against trillions of dollars of zuckerberg 'engineering' steering them since birth? shame on the 'engineers' who engendered this mess, shame on their shepherd 'managers', and shame on the sociopaths at the top.