They strategically use patterns that directly trigger the release of dopamine into the brain.

They've created algorithms that use slot machine like experiences that keep kids hooked to the screen.

These algorithms feeds users barely moderated content that feeds their worst instincts. With almost surgical precision when wanting to illicit engagement.

Then when research shows them the harm their causing they bury it, hire lobbyist, and double down.

Switch out a few words up there and you have the big tobacco playbook.

It's not just kids. My parents have spiraled in this way too. Why interact with each other when reels are more exciting? Why pursue friendships if you can experience it parasocially? This has been incredibly depressing, and it's a reason I make sure to value the people in my life. I have a lot of disgust for Meta and Google seeing what they've done to society broadly. All for money