There’s a whole world out there that doesn’t seem to be addressed by the original comment. On one end of that scale you have things like bespoke software for small businesses, some niche inventory management solution that just sits quietly in the corner for years. On the other end, there’s the whole world of embedded software, game dev, design software, bespoke art pipeline tools…

It can seem that the majority of software in the world is about generating clicks and optimising engagement, but that’s just the very loud minority.