They had to pay about $375 million. That's a lot of money, but I suspect that Facebook has made considerably more than that on targeting children.

I'm hardly the first person to use this logic, but if they make more money breaking the law than they have to pay in fines, then it's not a fine, it's a business expense.

Agree with your take. However, to put more perspective on the amount I think you have to consider this is just in New Mexico so the per capita fine is actually quite large and (big) if it were applied similarly nationally or globally it could be a significant impact to their business forcing some change.

Proportionally, it's as if an individual who makes $60K/yr got a speeding fine of $375. Kind of a drop in the bucket.