Steams's UI is also meh and is also a resource hog. There's a good reason I don't keep any launcher running at startup.

>Giving actual compelling reasons to get users on your platform is the only way

And sometimes there is no compelling reason. People may only want 1 or 2 things and they bias towards what they are familiar with.i suspect that's why Twitter is still technically a market leader (despite falling apart behind the scenes).

I also think it's really funny that talk about offering a good platform then mention an example where the market leader just gobbles them up.