> They've definitely lost more than they gained.

That's a pretty good sized ego you got yourself there. The number of people that cared about the rootkit in the general populace was insignificant to Sony. Only tech nerds like us even knew about the rootkit or how insane it was to use. Unless you were a huge flagship purchaser of Sony's latest/greatest each year, they don't even notice you when you buy a TV or any other item.

People barely remember the studio getting hacked and releasing a film

> Lost more than they gained (from me, implied).

Maybe, just maybe assume the best in people instead of jumping to the worst interpretations you can.