I've talked to some non-serious unity devs, like Peter Molyneux...

https://news.ycombinator.com/item?id=47110605

>1h 48m 06s, with arms spread out like Jesus H Christ on a crucifix: "Because we can dynamically put on ANY surface of the cube ANY image we like. So THAT's how we're going to surprise the world, is by giving clues about what's in the middle later on."

https://youtu.be/24AY4fJ66xA?t=6486

Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Click. Moo!

https://www.gamedeveloper.com/design/the-i-curiosity-i-exper...

>"I'm jealous that [Molyneux] made a more boring clicking game than I did." -Ian Bogost

>"I also think Curiosity was brilliant and inspired. But that doesn't make it any less selfish or brazen. Curiosity was not an experiment. 'Experiment' is a rhetorical ruse meant to distract you from the fact that it's promotional." -Ian Bogost