Your wife or mother calls you or video calls you and says to meet her somewhere, or to send money, or to pick up groceries or whatever. Does it not matter that it wasn't her? Could it be someone trying to manipulate you into going somewhere, to be robbed or whatever? At any rate, you'll need to verify that information came from the source you trust before you act on it, and that verification has a cost.

The damage is to the trust we have in our communication media. The conclusion here is that every person is trivial to impersonate; that's the damage.

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thunky 3 hours ago | parent [-]

Not disagreeing, but the context of GP was business/economy/hiring.

Also it was already possible for someone to impersonate your mother via text or similar, and even easier to pull off.

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bigfishrunning 2 hours ago | parent | next [-]

Ok fine, let's put it in the context of business. Your competitor impersonates your customer, gives you bad instructions. After following the bad instructions, you lose the contract with your customer, and your competitor (the attacker) is free to try and replace you.

If you got a suspicious text, the logical thing is to call up the person who sent it and try to verify it. AI impersonation makes that much harder.

	▲	thunky 2 hours ago \| parent \| next [-]
		> If you got a suspicious text, the logical thing is to call up the person who sent it and try to verify it The communication channel is what you trust. So you would call the person using that trusted channel. It's just like when you get a scam email or popup from "Microsoft" saying your laptop is compromised and you need to call their number ASAP.
	▲	Habgdnv 2 hours ago \| parent \| prev [-]
		Or even better, open the on-prem AI portal and type something like "I just got a suspicious call from client X, but I am on a lunch break. Call him and use a fake video of me. Ask him if what he said is true..."

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contagiousflow 3 hours ago | parent | prev [-]

You don't think people getting scammed is part of the economy?