I suspect the issue was Sora likely had a very low ratio of consumers to creators which makes a route to monetization unlikely. There was no incentives for doom scrolling consumers to migrate to Sora when they were already getting plenty of short form videos on FB, IG, and TikTok.

The network effects of the other two platforms are too strong, and a value prop of “watch similar videos but they’re all AI” is not strong for consumers.

Also, say what you want about AI slop, but I was on sora a lot for a few weeks and there was a real explosion of creativity on there. It felt new and exciting and creators were engaging with each other and sharing feedback and tips. I generated a ton of videos and surprised myself with a flury of creative ideas.