There's such a fascinating divide on this.

I am 100% with you. I didn't ever _use_ Sora, but some of it trickled down to me (mostly through Instagram reels). I think it's amazing that we have such great new tools to express ourselves, and that we are trying out new platforms, paradigms, and approaches.

Is there money involved? Absolutely, but I don't fault companies for trying to earn their keep.

It 100% takes work to use these tools in the right way to make something funny. Ask an LLM to make them on their own and they'll hardly evoke laughs (I'm sure that'll change too, though).