As someone who generally liked the products that OpenAI puts out, I think Sora was their first product that I really didn't like. I liked GPT primarily because I felt like it respected me: I never felt like it was trying to distract me from my work or get me to waste time doomscrolling. It's primary value proposition to keep me using it wasn't to trick me with addictive content, but to get me high quality answers as fast as possible. And I felt like OpenAI's other products, like Deep Research, agent mode, etc, were the same way. Even Atlas, although I suspect it will be equally ill-fated, attempts to follow this same pattern. It really felt like OpenAI was separating themselves from the common popular apps like Tiktok, Reddit, Instagram, etc, which seemed to exist entirely to distract me from things I care about and waste my time.

Sora was the first product OpenAI shipped where I felt that fell into that second category, and for that I was very disappointed. You have all those GPUs, and the most incredible technology in the world, and the most brilliant engineers, and all you can think to do with them is to make an app that just makes meme videos? I mean, c'mon!

Still, I am mystified by how rapidly Sora went from launch to shutdown. Does anyone have any guess what happened there? Even if Sora wasn't a spectacular success, it seems to me like subsequent model improvements could have moved the needle - shutting it down so soon seems premature. I mean, what if this is the equivalent of making ChatGPT with GPT 3?

What happened is that they make no money, because people use it an masse to generate videos that they then post on TikTok and Instagram, nobody actually doomscrolls Sora.

Hosting videos is really expensive. AI video generation inference is really expensive. I'd love to see how much money this experiment cost.

For me, Sora changed the way I viewed Sam Altman as a person.

I really thought he wasn't like the previous generations of tech leaders - as you mentioned OpenAI (with him in charge) seemed to be genuine about making a product that could improve people's lives.

He'd go on podcasts and quite convincingly talk about how ChatGPT could prevent real world harm like suicide, and possibly even contribute to helping disease too.

Then they drop this and it just doesn't gel. So much of what they've done since has just doubled down on the Zuck-esque scumminess and greed too.

Part of me still sees Dario as genuine in the way that Sama seemed back in 2024, but I'm sure once he has enough investor pressure he'll cave the same way too.

> Still, I am mystified by how rapidly Sora went from launch to shutdown. Does anyone have any guess what happened there?

My guess is they over committed server/energy resources, since they were generating ~30 images per frame of 1 second of video for results that may be discarded and then tried again.

Now that energy costs are increasingly less predictable because of the war, they're prioritizing what is sustainable. Willing to blow up the $1 billion Disney deal for Sora, because that's a popular IP that would have increased discarded server time.