I've always wondered why Firefox don't grab hold of the "renegade" space they already occupy, with confidence through their existing users, an alternative and genuinely independent browser down to the engine. They are the market leaders of non-webkit, a huge strength among chromium copycat popup shops with identical wins and failures... or do I have to write the TV ad as well?

I feel confident to assume the majority of dedicated Firefox users will read and think of this feature release, et al most new features as of late, as trivial. The true benefit of using Firefox in itself isn't "ease of planning camping trips" but something much more.