>If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.

Where can I get this data?

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GorbachevyChase 6 hours ago | parent | next [-]

A theme I have noticed in content oriented towards young children is a very heavy use of probably unlicensed depictions of famous characters from popular franchises. Is Nintendo collecting a royalty from “it’s raining tacos“? Probably not.

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ipaddr 7 hours ago | parent | prev | next [-]

Top videos are Mr Beast and other youtube personalities.

	▲	jinushaun 6 hours ago \| parent [-]
		Only because they promote it. The default experience for a new user on Youtube is to show you content from creators with 5M+ subscribers. It’s a positive feedback loop. I find all of it lame and cringe, so I downvote all of that. However stuff still sneaks by…

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echelon 8 hours ago | parent | prev [-]

Hm, turns out they removed these last year:

https://variety.com/2025/digital/news/youtube-trending-page-...

Bummer. It used to be at:

https://www.youtube.com/feed/trending

So last year, these were the top videos:

https://web.archive.org/web/20250324155132/https://www.youtu...

There's this, but it's nowhere near as good as seeing the actual videos:

https://trends.google.com/trends/explore?gprop=youtube