I've always suspected video-gen is basically a loss leader for OpenAI, Gemini, and Grok. They can't convince the general population that AI is world-changing trillion dollar tech with "vibe coding", but realistic fake videos are impressive at a glance, and might convince many non-technical people that AI/LLMs are something revolutionary.

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makingstuffs 7 hours ago | parent | next [-]

I think of them all Gemini has the most viable use case when Veo is paired with their advertising platform. It does genuinely open the door to a lot of cost saving for promo shots of products etc

	▲	umich2025 4 hours ago \| parent [-]
		Agreed. For reference, if sora 2 was able to generate me a Google ugc product video, it would cost me like $10 and I would get it within 30 minutes if including editing. Paying a ugc content creator would cost me $50-200 plus no control over final shots plus I gotta wait for them to respond. I have 30 products in my e-commerce store— these costs add up like crazy The other one is TV ads/cinamatic ads. For a 30 second clip expect to pay an agency $5-10k. Within a couple of days, I can make a video ad and have like $50 in api costs. Cost of production is so crazy in marketing. Obv this is under the assumption ai is good to do either of those things. Which it hasn’t so far, best I’ve gotten is doing b-roll shots to stick together for an ad

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oro44 9 hours ago | parent | prev [-]

Most of this “AI” stuff is dead on arrival.

Most People do not care about the technology and frankly they don’t want to know about it. They want great experiences. That’s it.

Technologists seem to have a reallyyyy hard time getting it.

	▲	sethops1 6 hours ago \| parent \| next [-]
		This is what I see, outside the HN bubble. If you work retail or weld pipes together or whatever, AI is of no use to you. On the contrary, if tech thought leaders are to be believed, you'll be out of a job soon, replaced by a lifeless robot. Fuck that.
	▲	8 hours ago \| parent \| prev [-]
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