> feels like the bubble is starting to pop

May be. OpenAI shuttering Sora is line with them shifting focus towards b2b sales, instead of b2b2c or b2c.

Interestingly, Aditya Ramesh, who iirc was the Sora 1 lead, is now "VP of Robotics" at OpenAI per his Twitter bio: https://x.com/model_mechanic