This sort of thing really bugs me! Marketing departments appropriate an existing term and use it in some new, often deceptive way. This goes all the way back to when IBM released “The IBM Personal Computer”, at a time when “personal computer” was a category name. Then Microsoft released Windows, when “windows” was a generic term for windowing systems. Intel did it with their “core” architecture. The list goes on.

(Disclosure: I am a casual investor in ARM.)