It was neat to be able to try my own prompts and get a sense of what the state of video generation was. But I certainly never generated something that I thought I got real value out of on its own merits, and I still don't understand why there was a social media component to the app.

They wanted network effects because ChatGPT was sorely lacking any.

I actually thought the Sora app was promising at launch, at least on paper, but it seems like they failed to keep people's attention long term. With the failure of Sora i don't think they have good options left.