This is just a Neoverse CPU that Arm will manufacture themselves at TSMC and then sell directly to customers.

It isn't an "AI" CPU. There is nothing AI about it. There is nothing about it that makes it more AI than Graviton, Epyc, Xeon, etc.

This was already revealed in the Qualcomm vs Arm lawsuit a few years ago. Qualcomm accused Arm of planning to sell their CPUs directly instead of just licensing. Arm's CEO at the time denied it. Qualcomm ends up being right.

I wrote a post here on why Arm is doing this and why now: https://news.ycombinator.com/item?id=47032932

This was exactly my first thought when I saw the title. And after reading the contents of the blog, it's pretty clear that ARM is laser focused on getting a piece of their customer's cake by competing with them. This is likely why they are riding the AI hype train hard with their ill-suited name (AGI).

Unfortunately for them, I think hardware vendors will see past the hype. They'll only buy the platform if it is very competitively priced (i.e., much cheaper) since fortune favours long-lived platforms and organizations like Apple and Qualcomm.

This reminds me of Intel talking about faster web browsing with the new Pentium