Not even that! Most people want a computer that lets them get the tasks they want to do done, in the way that uses the lowest effort.

If they want to edit a photo, and they're used to Photoshop, then Photoshop will be lower effort than a competitor just as Photoshop is lower effort than darkroom editing film. Competitors have to be lower effort or offer significantly better features than incumbents. Product cost is a part of the effort needed to use that product, but far from the entire thing.