Do people really have a choice though? Many people don't choose what OS they use for work, and even when one can pick, the environment we exist in is one where being less productive is often hard to afford.

Another instance where companies can have more leverage than consumers is gaming. Console exclusives are a thing because they work; not giving consumers the option to play Pokemon on anything but the Nintendo Switch drives switch sales. Microsoft is better off working with other gaming companies to ensure Windows keeps being dominant, than building an OS to gamer's preferences.

I think time has proven many times that consumers aren't always good regulators for the market. The market is best regulated by organized entities.

> Many people don't choose what OS they use for work, and even when one can pick, the environment we exist in is one where being less productive is often hard to afford.

Sure, but I also think that a lot of the issues with Windows 11 don't really matter much if its just used as a work OS. For example, I refuse to upgrade my home PC to 11, because I don't want Microsoft to spy on me; however, when I am using my work computer, I know that I am already being spied upon, so that's not a concern for me.

Not even companies have a choice, for the most part. Their choice of operating system is dictated by the applications they need to run, and only the smallest and most unsophisticated businesses can generally get away with nothing but a web browser.

There is a whole ecosystem that needs to move before they can move.

iPhone adoption in the enterprise wasn't because of IT. When consumer preference is strong things tend to happen.