Fortnite is 9 years old this year. Epic brought in biblical amounts of money from just this one property over this time. Where and how did they spend this money?

Let's see...

- Millions spent rushing out huge amounts of Fortnite content at a breakneck pace

- Millions spent organizing, designing and marketing 5 new Fortnite collabs every week

- Millions spent trying to wrangle Fortnite's spaghetti codebase as it crumbles under more than a decade of tech debt

- Millions spent trying and failing to keep the content pipeline flowing at a constant speed despite the tech debt

- Millions spent developing a failed Roblox competitor inside Fortnite

- Millions spent paying people to create awful AI generated games in their failed Roblox competitor

- Millions spent developing their own "metaverse" of brand-focused modes that nobody plays in their failed Roblox competitor

- Millions spent developing a failed Steam competitor

- Millions spent paying off developers to release their games exclusively on their failed Steam competitor

- Millions spent giving away free games every week on their failed Steam competitor

- Millions spent lining executives' pockets

It's really not hard to see where all that money is going.