But what PC user is going to be like “oh now that the NEO is out, I’m finally willing to switch to a completely different operating system”

What about new users that don't have a laptop yet?

Or users that have a very crappy Windows laptop and would like to improve to something good hardware wise?

Or what about Windows users that have other Apple devices and don't have strong hardware requirements?

Let's not forget about RAM and SSD prices increasing PC prices through the roof.