Sort of related, I think this is why big tech loves “free, ad-supported” so much. Using Google search or YouTube or ChatGPT or Fortnite doesn’t seem like an action that is “supporting a company.” When none of the money comes from your pocket, you don’t really feel like you’re making an important choice to patronize one business or another.

But the money is coming out of our pockets. The costs of the ads are added to product prices, which everyone is paying.