> I know the reason this happens is because we aren't the real customers of an app. Nor are the creators / partners. The real customers are the shareholders.

Exactly.

I am in an engineering design software developer organization bought by an investor from the founders approaching retirement (they worked 3 decades on this software helping construction engineers designing better homes). Ever since the lead up to the sell - changes were tuned to lure in investors, for the liking of investors - our organization is focusing on maximising revenue. Fast. That is THE focus. New marketing strategy, sales strategy, licensing strategy changes, reshape organization to have more informed decision making in sales (i.e. collecting and processing much more data on increasing number of contacts). Company meetings are about EBITDA, sales goals vs. actual, streamlining organization. Luncbreak discussions evolve around how to license existing features differently so it would trigger/force up/cross sales.

What is not on the agenda for maximising revenue: features and engineering. We are a "sales oriented organization", says our new CEO prodly - brought in during the sale. Addressing user needs and becoming more popular for the eventual income boost takes longer than the sales cycle of less than 5 years (the investor wants to sell the company in 5 years time). Engineering is in the way, accounting books need to look much much better much sooner for the eventual profit. Only sales tactics work here.

I see ralted pattern elsewhere, in tools I have the misfortune to use (SaaS and other subscription based products). Shameless self-promotions (cross-sale) distact your focus all the time, 'features' good for the assumed 'cutting-edge' image of the organization, privacy offensive practices (data for running sales campaigns), 'offerings' that help you with the ideas they force on you for some sizeable extra cost.

It will not end well. Takes long time to fail, but without valuable features and engineering there will be no value left for the users to buy eventually. No user wants top notch marketing, licensing, and sales strategy for the benefit of the organization.