I see this like OpenWRT; an open solution means commercial televisions can be flashed with an open, citizen friendly software solution.

You wish. This will be just another wave of TV hardware that will be left behind once they inevitably stop supporting it. People aren’t really running around hacking and creating custom firms for every TV under the sun.

Just kill the idea of Smart TVs outright. Dumb TVs are superior in every conceivable way.