No. These aren't beauty. It's status symbols. They are symbols of power, capability and utility. Men are judged by raw power and capability. The industry for beauty for men is more of a way for men to advertise raw capability. It is not "beauty" for "beauties" sake.

The beauty industry for women is more superficial. Make up for example serves nothing for status and everything for youth and beauty.

Now there are things like expensive jewelry... but this stuff doesn't help women in terms of attractiveness. That is not to say that women don't wear symbols of power...Jewelry is more of a status symbol for women advertising their status to other women: "Look at what my man got me, look at the power and status of a man that is in love with my beauty."

That is not to say beauty doesn't help men. But it does to a much lesser degree than women. Also your citation is a news article documenting a phenomenon. You need numbers to answer the question: Is this phenomenon an anomaly?? Or is it common place?

I think the answer is obvious, I mean the stuff I talk about here isn't anything new. It's just hard to talk about it because our culture has conditioned us to look away from the truth and more at artificial ideals of equality and balance. Men and women in reality are not equal. And this inequality doesn't necessarily "balance" out like yin and yang.

The problem is that once people become aware how the society actually functions because of our biology, the social contract will collapse.