It's an interesting question.

I am behind schedule on developing a "summer phase" [1] for my foxographer costume and was chatting with Gemini about a crash priority "spring phase" [2] and asked it for suggestions and it gave me a 10-pack of results that had one good thing in it at rank #8, a similar query run against a normal search engine actually got something better at #1. Now sure I am talking w/ Gemini with big words like "supergraphic" whereas a normal search would be heavy on 3-letter and 5-letter words used in the product descriptions.

It makes think though of expert system based product configurators back in the 1980s

https://en.wikipedia.org/wiki/Xcon

thing is that kind of product configurator is based on an ontology, constraints and rules as opposed to embeddings which might capture the "feel" of things like clothing.

[1] Busytown meets Arknights

[2] supergraphic shirt + camera gets resonance with my promotional system and people keep approaching me (e.g. laugh but every KPI in the system has an extra zero on the left)